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Aristata Communications

Ground-up website development and SEO domain migration

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Summary
“One thing remains constant in Aristata Communications’ story— the importance of community.” This elegantly constructed messaging was paramount to communicating Aristata’s core values to their audience and was developed by Purposeful CO – a Colorado-based PR and Communications firm. We had the distinct pleasure of working alongside them as they masterfully navigated an extensive rebrand of the company. So, with brand and style guide in hand, the objective for their website then became demonstrating values like reliability, transparency, and lasting impact through tasteful usage of branded colors and design elements, white space, and ensuring copy throughout communicated a message of being community-centric and hyper focus on customer service.
Key Deliverables
  • Website development
  • SEO domain migration

NOVA Home Loans presents “Amplify Adaptive”

Cause marketing campaign benefiting Telluride Adaptive Sports Program

Summary
One of NOVA’s core values is being an active philanthropic partner in communities in which they do business. With this in mind, we created and sponsored a fundraiser benefiting the Telluride Adaptive Sports Program – a locally treasured nonprofit that provides outdoor therapeutic recreation to individuals with disabilities promoting independence and personal growth. This was a brand activation and awareness strategy that granted NOVA to cut through the noise, receive immediate goodwill brand exposure, and ultimately serve the community through their support of a transformational local nonprofit.
Key Deliverables
  • Concept creation, organization, and implementation
  • Event logistics
  • Social media
  • Email marketing
  • Custom branding
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Great Dane Group, LLC

Ground-up website development, new logo design, and branding consultation

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Summary
Great Dane Group is a perfect example of an organization that understands the value of branding. Even before our engagement with them, they had spent months fine-tuning their unique value proposition, audience personas, and mission statement – ultimately the resonant messaging that would make up the heart and soul of their business. It was then just a matter of translating that into a website that lives and breathes their vision.
Key Deliverables
  • Website development
  • Custom logo design
  • Brand & style guide
  • Branding consulting

Kick-Stand Up for Kids

Bike tour + fundraiser benefiting Mount St. Vincent Home

Summary
In 2014, we came to the realization that learning how to ride a bike was one of the first instances of self-empowerment and determination we’d ever experienced as a youth. We concluded that everybody, especially children, deserves an opportunity to experience this. This promoted the creation, organization, and implementation of “Kick Stand Up for Kids”- an event aimed at raising donations and awareness for kids living at Mount St. Vincent Home: a residential treatment center for at-risk youth in Denver. A key component of their curriculum is outfitting every child who comes to live at the agency with a bicycle, which is then theirs to keep. The event was an 8-day, 500 mile, unassisted bike ride Mike and his best friend made from Moab to Denver. Due to the overwhelming generosity of our community, the event successfully raised over $20,000 and supplemented the program for five years.
Key Deliverables
  • Concept creation, organization, and implementation
  • Event logistics
  • Social media
  • Email marketing
  • Donor relations
Kick Stand Article
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Team Nova Home Loans

Multi-series brand activation campaign benefiting Boys and Girls Club of Colorado

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Summary
During the Covid-19 pandemic, cycling became one of the fastest-growing sports in the country. As social restrictions began to recede, we identified an exciting opportunity to promote NOVA Home Loans in Colorado. Through strategic sponsorships and rider involvement, NOVA was perfectly positioned to benefit from this enthusiasm with broad exposure at a host of cycling events.
Key Deliverables
  • Brand Activation: Generate awareness and exposure for NOVA through our strategic sponsorships.
  • Employee Engagement & Philanthropy: As a means to boost employee morale, we organized a team of riders to raise donations for Boys & Girls Clubs in Colorado.
  • Content Creation: Develop a comprehensive content offering and deployment strategy for NOVA regionally and all Team Nova Home Loans participants.

reRESULTS – powered by Homesmart Realty

Website development, new logo design, and much more!

Summary
In real estate, there’s a difference between solopreneur agents and those who view their business as, well, a business. reRESULTS is an example of an extraordinary team of Realtors who have come together to really offer an exceptional experience to their clients by employing best-in-class services. Everything they do is pro – including personalized websites for all their agents, proper lead nurturing in their CRM, and custom logo design and branding.
Key Deliverables
  • Website development
  • Custom logo design
  • Brand & style guide
  • Photography
  • Branding consulting
  • Email marketing
  • CRM optimization including comprehensive drip campaign development
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Modern Horsemanship

Ground-up website development, new logo design, and branding consultation

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Summary
Modern Horsemanship is one of our favorite types of clients. Excited, motivated, mission-driven, and eager to roll up their sleeves and get their hands dirty. An important aspect of the website for the client was ensuring that their mission and value proposition permeated the entirety of the site. Through a couple of preliminary branding exercises, we were able to nail their mission statement, core values, and unique value proposition. From there, the imagery, messaging, and overall “feel” of the site flowed effortlessly.
Key Deliverables
  • Website development
  • Custom logo design
  • Brand & style guide
  • Branding consulting
  • Email marketing
  • Establish Google My Business

Hey it’s Lauren

Ground-up website development, new logo design, and branding consultation

Summary
Where do you even begin when trying to describe an entrepreneur like Lauren? Driven, passionate, industrious, intelligent, empathic, funny, gracious… you get the picture. Lauren’s CV screams a woman on a mission to make the world a better place. From years working as a paramedic to being a licensed Dave Ramsey financial coach to combining her love of horses with individuals with emotional trauma, she’s found her stride through Hey it’s Lauren – her personal development and financial literacy business. The trick here was bringing all of these different “hats” under one roof so to speak.
Key Deliverables
  • Website development
  • Custom logo design
  • Brand & style guide
  • Branding consulting
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Rachel Simring – Porchlight Real Estate Group

Web development

Summary
Rachel is one of those people. The minute you meet her, you instantly like her and, oh, she’s good at pretty much everything she does. Yeah one of “those types.” This was immediately evident when she got into real estate. She earned “Rookie of the Year” with her brokerage and is showing no signs of slowing down. She came to Peak acknowledging that a custom website would help in differentiating her from her competition. Additionally, she’s actively working her sphere by utilizing video in her email and social media marketing.
Key Deliverables
  • Website development
  • Social media
  • Email marketing
  • Videography

Champions Equestrian

Ground-up website development, new logo design, and branding consultation

Summary
Meet Champions Equestrian, guided by the remarkable Cynda, an esteemed equestrian instructor celebrated for her boundless passion and expertise. Cynda’s dedication to her craft and clients inspired us as we meticulously crafted a digital presence that mirrors the unparalleled experience she offers. The result is a seamlessly integrated website that encapsulates Cynda’s artful instruction and attention to detail, reflecting the very essence of Champions Equestrian.
Key Deliverables
  • Website development
  • Custom logo design
  • Brand & style guide
  • Branding consulting
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Mike Sullivan
720.338.6611

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